Minnetonka Grocery Innovation (2016)
This a ground-up imagining of the grocery section for Target Stores. This is a test store that will hopefully pave the way to freshening up the Target produce section of the next decade. My roles in this include: fixture design, vendor direction, cell work for planning, and solidifying details for future use.
I’m very proud that our team pulled this off with such little qualms.
Feel free to check it out in Minnetonka MN!
Wow great job! I love the new look, from a fellow retail designer in the industry. The track lighting and hanging element are a bold statement. The fonts and fixtures look amazing too! I love how the design completely takes Target’s produce and fresh foods area to a new level.